The Playoff Social Showdown. By Andrea Cohen. For sports fanatics, the playoffs mark the most exciting time of the year. With the NBA and NHL playoff seasons overlapping, late spring serves as nirvana for hockey and basketball enthusiasts. Diehard … During the 2011 playoffs, the NHL used the strategic campaign “History Will Be Made,” showing legendary moments in hockey history with the promise that at the end of 2011 playoffs, history would, in fact, be made. …
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Analyzing NBA and NHL Social Marketing Playoff Strategies | IMRE …
